Indie Little Roy G. Biv... Taking Over the Beauty Universe
When little indie beauty brand Bitter Lace Beauty took over Instagram with a geniously luminescent rainbow highlighter, everybody in the makeup universe went cosmically bananas. The $22 product sold out in one hot New York minute and sold on eBay for up to $1,225.00.
Many Etsy-based brands sell "dupes," whilst some of these brands would argue with the terminology: Devinah Cosmetics and Chaos Makeup were both already making colored highlighters well before the Prism hullabaloo. Neither is technically a cheater brand, nor a pure follower. Others selling rainbow highlighter on Etsy are bandwagoneers, so if you want to buy a Prism-like product, you may feel better about giving your business to one of the pioneers of this product category. Swatches from a few are below.
I bought Prism, the "first and original rainbow highlighter", with a 5-6 month wait time expectancy, and currently, wait times are much longer; everybody wants one of these little Roy G. Biv miracles.
I also checked out Devinah, and received two of their Prism-like little gems, and present the swatches next to the "originals" below. The Bitter Lace Beauty and Chaos Cosmetics promotional images are the top pics, and the bottom two are Mom in Mascara's Devinah rainbow hightlighter product swatches in Unicorn Sweat and Suspira.
Devinah's Unicorn Sweat is a bit too dark for my purposes, and Suspira is a bit too light (although it's more rainbowy in person).
Mixing them together might be a perfect little rainbow moment...? Or just silliness that my 5-year old would enjoy more than any sensible adult?
I personally buy into the hype. Part of being a makeup fanatic is loving the energy and frenzy of the trends. Until the next craze...
Xx, Mom in Mascara
